Analytics translator program - Sjoerd van den Heuvel PhD

Analytics Translator: “The new must-have role in organizations” (McKinsey, 2018)

In a 2018 publication in Harvard Business Review, McKinsey referred to the role of Analytics Translator as “the new must-have role” for organization. Do you want to develop analytics translators in your organizations? Are you looking for a development program that immediately impacts the business and provides value to employees or customers? In the Analytics Translator program, participants are trained in their role of analytics translator while developing a use-case from scratch on. This use-case should contribute to the organization’s strategic objectives and comprises a business case and implementation plan. Also, storytelling competencies are developed throughout the program, culminating in a presentation to the leadership. Since 2020 over 500 professionals in more than 20 countries across the globe have successfully participated in the program. Dozens of use-cases with immediate business impact have been developed. Are you ready to be next?

For whom?

  • Professionals from any business discipline who have the potential to bridge the gap between data experts and business professionals.
  • Ideally multidisciplinary subgroups of professionals participate to work jointly on a same use-case. The various subgroups (from 1 or more organization) share experiences, ideas, progress in their use-case development, and therefore contribute to an inspiring learning context


While developing their analytics translator competencies, participants build a real-life use-case for their organization comprising:

  • Systematically developed and detailed problem / opportunity description, comprising both qualitative and quantitative argumentation and substantiation.
  • Conceptual model displaying the interrelations of the factors associated with the problem / opportunity
  • Description of the suggested data / analytics / AI solution to address this problem / opportunity
  • High-level business case, comprising both the anticipated short-term and long-term benefits.
  • Operationalization of the concepts included in the conceptual model. This means that for each concepts the (ideal) measurements are defined
  • Data-gathering approach, including the ethical and privacy related consideration
  • Proposed high-level process and planning for deployment of the use-case
  • Video teaser for management and colleagues to attend the final presentation of the use-case
  • Large infographic visualizing the essence of the using and comprising a call to action for the target audience
  • Presentation to executives with a specific call to action aimed at guiding the use-case towards deployment.