Sjoerd van den Heuvel, Ph.D., is an Associate Professor of Data-Driven Business & People Analytics at the University of Applied Sciences Utrecht in the Netherlands. He is an international authority and a frequently invited speaker at business conferences and in-company training courses worldwide. Recent international engagements included keynotes and masterclasses in Singapore, Dubai, Budapest, Sydney, Barcelona, Mannheim, London, Brussels, Istanbul, Kuala Lumpur, Geneva, Anaheim, Warsaw, and Paramaribo. Sjoerd co-founded the very first Master of Science program in ‘Data-Driven Business’ in the Netherlands; a formally accredited, and Dutch Government-funded, multidisciplinary one-year university program in which students master the role of Analytics Translator: the must-have role for data-driven organizations (source: McKinsey, 2018). Sjoerd teaches Introduction Analytics Translator and People Analytics to professionals, undergraduate, and graduate students. He also helps leadership teams develop data-driven business strategies and trains professionals in their role as Analytics Translators. His research focuses primarily on the individual competencies and organizational capabilities required for successfully transforming towards a Data-Driven Business and effectively applying People Analytics.

Sjoerd holds a Ph.D. in Human Resource Management from Tilburg University in the Netherlands. Prior to his current position, he worked as a Senior Management Consultant (Capgemini Consulting), Senior Engagement & Retention Advisor (Dutch Postal Service), and Assistant Professor in HRM (University of Amsterdam and Twente University). In both his teaching and research activities, his core focus is on bridging the gap between science and practice, because that’s where the analytics magic happens!