Analytics translator: Conceptual modeling - Sjoerd van den Heuvel PhD

analytics translator: Conceptual modeling

During the interactive and hands-on Analytics Translator masterclasses, participants develop a specific sub competency of the analytics translator profile. The focus lies on applying the newly acquired knowledge directly on one’s own organizational context or a self-selected real-life case. Thus, theory is put into practice immediately, and value is being created for both the participant ánd the organization. 

Topics addressed during the masterclass on business context

In this masterclass you learn how to identify the concepts that play a vital role in solving your business problem (or grasping your business opportunity). You learn how to conceptualize (i.e. define) these factors in such a way that every single person in your organization – and especially data-engineers and analysts – understands them in the sam way. Moreover, you will develop a first version of a conceptual model for a self-selected case. This conceptual model visualizes how all factors relevant to your problem (or opportunity) are relate to each other. Conceptual modelling also serves as a stress test for you defined business problem, analytics goal, and analytics problem: are they specific enough? Do they leave room for interpretation? Does the model confirm your focus lies on the most relevant elements of your problem? Perhaps conceptual modeling is relatively new to you, but it’s one of the most-valued parts of the broader analytics translator programs.